Privacy Policy

Effective Date: 30 June 2026
Last Updated: 30 June 2026

This Privacy Policy explains how Luxury Scent (LUXURY SENT LTD)  collects, uses, stores, shares, and protects your personal data when you visit or make a purchase from www.luxuryscent.co.uk (the “Website”).

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and where applicable, the EU GDPR.

1. WHO WE ARE (DATA CONTROLLER)

Luxury Scent Ltd is the data controller responsible for your personal data.

Company Name: Luxury Sent Ltd
Company Number: 12747575
Registered Office: 101 James Street, Newcastle upon Tyne, NE4 7RP, United Kingdom
Email: contact@luxuryscent.co.uk

2. INFORMATION WE COLLECT

We collect and process the following categories of personal data:

Identity & Contact Data

  • Name
  • Email address
  • Phone number
  • Billing and delivery address

Account Data

  • Login details (if applicable)
  • Order history

Transaction Data

  • Purchases and order details
  • Payment status (we do not store full card details)

Technical Data

  • IP address
  • Device and browser type
  • Operating system
  • Time zone and location (approximate)

Usage Data

  • Pages viewed
  • Browsing activity
  • Referral sources

Marketing Data

  • Email marketing preferences
  • SMS consent records
  • Interaction with emails (open/click data)

Cookies & Tracking Data

  • Website usage via cookies, pixels, and similar technologies

3. HOW WE COLLECT YOUR DATA

We collect data through:

  • Direct interactions (checkout, account creation, contact forms)
  • Shopify platform
  • Payment processors
  • Delivery companies
  • Cookies and tracking technologies
  • Email/SMS marketing tools
  • Analytics and advertising providers

We may also receive data from:

  • Google Analytics
  • Meta (Facebook/Instagram)
  • TikTok Ads
  • Fraud prevention providers

4. HOW WE USE YOUR PERSONAL DATA

We use your personal data to:

  • Process and fulfil orders
  • Deliver products
  • Manage payments and refunds
  • Provide customer support
  • Manage accounts
  • Send order updates
  • Prevent fraud and abuse
  • Improve our website and services
  • Conduct analytics and reporting
  • Send marketing communications (where permitted)
  • Comply with legal obligations

5. LEGAL BASIS FOR PROCESSING

We rely on the following legal bases:

  • Contract: To process and deliver your orders
  • Legal obligation: Tax, accounting, regulatory compliance
  • Legitimate interests: Business operations, fraud prevention, service improvement
  • Consent: Marketing emails, SMS marketing, and optional cookies

You may withdraw consent at any time.

6. SHARING YOUR DATA

We only share data where necessary with trusted third parties:

Shopify

Our e-commerce platform for hosting and order processing.

Payment Providers

Such as:

  • Shopify Payments
  • PayPal
  • Stripe
  • Klarna (if used)

Delivery Partners

  • Royal Mail
  • DPD
  • Evri
  • DHL or other international couriers

Service Providers

  • Email marketing (e.g. Klaviyo, Mailchimp)
  • Analytics (Google Analytics)
  • Advertising platforms (Meta, Google Ads, TikTok Ads)

Professional Services

  • Accountants
  • Legal advisers

Legal Authorities

Where required by law or regulatory obligation.

All third parties are required to protect your data and only process it under our instructions.

7. INTERNATIONAL DATA TRANSFERS

As we sell globally (including UK, EU, and worldwide), your data may be transferred outside the UK/EEA.

We ensure safeguards such as:

  • UK International Data Transfer Agreements (IDTA)
  • EU Standard Contractual Clauses (SCCs)
  • Adequacy decisions where applicable

8. DATA RETENTION

We retain personal data only as long as necessary:

  • Orders: up to 6 years (legal/tax obligations)
  • Customer accounts: until deletion or inactivity
  • Marketing data: until you withdraw consent
  • Support communications: 2–3 years
  • Analytics data: 12–26 months

After this, data is securely deleted or anonymised.

9. DATA SECURITY

We use appropriate security measures including:

  • SSL encryption
  • Secure servers
  • Access controls
  • Fraud monitoring tools
  • Secure payment processing

No system is 100% secure, but we take reasonable steps to protect your data.

10. COOKIES POLICY

We use cookies to improve your experience.

Types of cookies:

Strictly Necessary Cookies

  • Shopping cart
  • Checkout functionality
  • Website operation

Performance Cookies

  • Analytics and website usage

Functional Cookies

  • Preferences and settings

Marketing Cookies

  • Advertising and retargeting (Meta, Google, TikTok)

Cookie Control

You can:

  • Accept or reject cookies via our cookie banner
  • Disable cookies in your browser settings

Some features may not work properly if cookies are disabled.

11. MARKETING COMMUNICATIONS

We may send marketing messages if:

  • You have given consent, OR
  • You have previously purchased from us (soft opt-in under PECR)

You can opt out at any time by:

12. SMS / MOBILE TERMS

If you opt in to SMS marketing:

  • You may receive promotional and transactional messages
  • Message frequency varies
  • Standard message/data rates may apply
  • You can opt out anytime by replying STOP
  • For help, reply HELP

We are not responsible for delays or delivery failures caused by mobile carriers.

13. THIRD-PARTY LINKS

Our Website may contain links to third-party websites.

We are not responsible for their privacy practices.

14. CHILDREN

Our Website is not intended for individuals under 16 years old.

We do not knowingly collect data from children.

15. YOUR RIGHTS

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion (“right to be forgotten”)
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent
  • Lodge a complaint with the ICO (UK) or EU authority

ICO website: https://ico.org.uk/

16. AUTOMATED DECISION MAKING

We do not use automated decision-making that produces legal effects.

17. CHANGES TO THIS POLICY

We may update this policy from time to time.

Changes will be posted on this page with an updated date.

18. CONTACT US

Luxury Scent Ltd
101 James Street
Newcastle upon Tyne
NE4 7RP
United Kingdom

Email: contact@luxuryscent.co.uk